About Danielle Lazier

Danielle Lazier is a formidable presence in San Francisco's ultra-competitive real estate market, ranking in the top 0.1% of agents. With a stellar 6% listing agent success rate and a strong team leadership, Danielle also excels as a devoted mother, balancing her career with family commitments.

Danielle Lazier - San Francisco Real Estate Success Coach

Meet Danielle Lazier

Your Real Estate Success Coach

Forget “best practices” and all of the scripts and dialogues and presentation models you’ve learned or tried to learn over the years. We have a new playbook.

Meet Danielle Lazier

Your Real Estate Success Coach

Forget “best practices” and all of the scripts and dialogues and presentation models you’ve learned or tried to learn over the years. We have a new playbook.

Her coaching is your opportunity to rise, not just professionally, but holistically – with joy, purpose, and prosperity.

Danielle believes in collective growth – she's here to help agents like you become not just competent, but exceptional. No longer competitors, but collaborators, all driven by a shared purpose. With Danielle's two decades of expertise, learn the new rules of the game, ensuring you're not just a survivor, but a thriving leader in an evolving industry.
Danielle Lazier's two-decade career in real estate is marked by innovation and determination. Beginning in 1999 at age 23, armed only with a liberal arts degree and no local contacts, she quickly carved her path to the top of San Francisco’s cutthroat market to learn that continued success goes beyond transactions—it's about building meaningful relationships grounded in emotional intelligence and empathy. A digital pioneer, in 2002 Danielle launched San Francisco's first real estate blog, SFhotlist.com, to authentically connect with clients and fellow agents. Like any career agent, her story is one of continual self-improvement. What sets Danielle apart is the extent to which she has sought, studied and implemented the game-changing ideas she’s discovered—and her eagerness to share them.
As a coach and a Realtor® herself, Danielle champions empathy-driven interactions. Her training focuses on advanced emotional intelligence, empowering agents to overcome barriers and tap into their own unique strengths and potential. In her small group and 1:1 coaching, Danielle guides members to embrace emotional intelligence as a fundamental pillar of their success, elevating their capacity to connect with clients in a profound way. Her holistic approach advocates balance, health and financial fitness, enabling more fulfilling relationships with clients, colleagues and even at home.

The industry Conundrum

It may seem totally weird or even crazy for a successful Realtor® with over 20 years to want to coach and help other agents be more productive, profitable, and happy. Why would I want to help you develop your business when I have my own sales to worry about?

Defying Ordinary: Pushing Boundaries

Danielle Lazier's coaching style defies norms and breaks the mold. Her direct approach propels you beyond comfort zone to transform your outlook.

Collective Success Fosters Community

Learning from others has been a real “secret” to my success. There really is enough business for all of us. The better we are collectively, the more valuable we all become.

Ready To Unlock Your Potential?

What if your business looked like this? Would you be better off or worse? More or less content? Make more or less money? Have more or less free time?

  • 6% all of the time, every time
  • Buyer-broker agreements for every buyer
  • Time-blocking, including scheduled time off and vacation planning
  • Emotional intelligence
  • Daily meditation and mindset
  • Physical and financial health and wellness
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The Best Real Estate Coach

Top agents reveal what makes real estate coaching with 
Danielle Lazier stand out from other programs.

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